When looking at what is made and how an image or object is expressed we can see what an artist knows about art and thinks about what art is. Every artwork says something, at least about the artist who created it.
Artist is in the work with personal feelings, affects, actions, believes and attitudes toward things, people, events etc. Artist’s character becomes transparent. What an artist is making is a result of made choices.
Content of the work is what an artist is thinking about and how an artist is thinking about it. Created form is a result of personal knowledge, and physical abilities. Artist is present in the work through chosen content.